Real coaching. Real results. Real people.
Not generic corporate fitness. A partnership approach to transformation, built by a coach who actually cares about your whole life.
Why we exist
We started Fit 901 because we were tired of what passes for fitness coaching — generic programs, empty promises, and coaches who never actually get to know their clients.
We believe real transformation happens when fitness, nutrition, accountability, and genuine partnership come together. Our mission is simple: help people build the confidence, energy, and health to live the life they actually want — not a temporary version of it.
Meet Rob Yahn
Rob built Fit 901 from two callings that shaped how he coaches: fifteen years as a strength and conditioning coach, and a career as a Memphis Fire Department fire officer.
Firefighting teaches you that fitness isn't decoration — it's the thing that shows up when it actually matters. Fifteen years of coaching taught him that people don't need to be pushed harder, they need a program built around their real life and a coach who's paying attention. Fit 901 is what happens when those two lessons get combined: training that's serious about results, delivered by someone who understands that showing up scared, tired, or out of shape is still showing up.
Fit 901 was formerly CrossFit 901 — the second CrossFit affiliate in the Memphis area, and an active affiliate from 2010 until 2026. The methodology that built those fifteen years hasn't changed: constantly varied functional movement, run at an intensity scaled to the person in front of us.
That's the standard behind every program at Fit 901 — whether you're a first responder, a parent getting back into shape, or someone who's never set foot in a gym before.
Our values
The principles behind every coaching decision.
Help-First
Coaching decisions prioritize your wellbeing over the sale, every time.
Partnership
We're in this together — not a coach preaching at a client.
Transparency
No BS, no hype. Honest communication about progress and limitations.
Results-Obsession
We measure success by real client transformations, not vanity metrics.
Ethical
No cutting corners, no dangerous shortcuts — sustainable methods only.
Whole-Life Integration
Fitness, nutrition, sleep, stress, and mindset — treated as one connected system.
Our coaching philosophy
How we coach differently — five pillars behind every program.
Personalized
Not cookie-cutter programs. Programs built to your individual goals, constraints, and lifestyle.
Accountable
Regular check-ins, progress tracking, and adaptation. You're not alone in this.
Progressive
Structured advancement that avoids plateaus — real progression over time, not random workouts.
Integrated
Fitness, nutrition, sleep, stress, and lifestyle — connected holistically, not treated separately.
Sustainable
Building habits that last, not 12-week crash diets or unsustainable intensity.
Real people. Real transformations.
The proof behind the partnership.
“It was scary for a woman my age, a woman my size. But I was determined. So I walked in. At any age, at any size, you can walk in scared and walk out strong.”
“My anger is in check a lot more. I have so much energy — now it's my husband saying conserve energy. I'm probably a little bit closer to the person I was born to be.”
“A marathon sprang up on me faster than I expected — I ran it on nothing but my regular Fit 901 training. In my late 40s, I'm stronger than I've ever been.”
Why Fit 901 is different
Not just another gym
A real coaching relationship, not machine access.
No hype, no BS
Transparent about what's realistic, honest about the work required.
Real partnership model
A coach invested in your success, not a transactional program.
Whole-life focus
An integrated approach to fitness, nutrition, and wellness — not just workouts.
Experienced coaching
Built on real training and real-world experience, not self-taught trends.
Long-term transformation
A habit-building approach, not a quick fix that fades in a month.
Meet your future coach
Flexible coaching options exist for wherever you're starting from. The right fit — and the investment that matches it — gets figured out together, on a real conversation, not a price tag on a page.